Science you can grow on.
A brand identity for Fungivital, the mushroom supplement brand with a professor in the lab. From packaging to business cards and flyers, we built a look that’s natural at heart and scientifical in mind. The result is a brand that doesn’t just promise health, but proves it with backed-up science.
A brand identity for Fungivital, the mushroom supplement brand with a professor in the lab. From packaging to business cards and flyers, we built a look that’s natural at heart and scientifical in mind. The result is a brand that doesn’t just promise health, but proves it with backed-up science.
CLIENT
YEAR
2023
DELIVERABLES
Branding Packaging Social Media Business Card
ROLE
Graphic Designer
THE CHALLENGE
The mushroom supplement market is full of miracle claims, while many products are extracted the wrong way. Fungivital had to stand out as the trustworthy player that actually does the research. And on top of that: convince people that mushrooms really can boost their health.
THE IDEA
Let the science do the talking. We put Professor Dr. Leo van Griensven front and centre as the face of the brand, framed by earthy colours and illustrations of mushroom spores, with each mushroom getting its own benefit for its own audience: Lion’s Mane for focus, Shiitake for heart health, Agaricus Blazei for immunity and Cordyceps for sports performance.
THE RESULT
A credible, recognisable brand that turns sceptics into believers, with a consistent identity across packaging, business cards and flyers.
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