A brand identity for Signature by Skincraft, a salon that’s all about skin improvement. Pliable shapes, warm natural tones and close-up imagery that feel as soft as skin itself. The result is a distinctive identity that stands out in a beauty scene full of lookalikes.
A brand identity for Signature by Skincraft, a salon that’s all about skin improvement. Pliable shapes, warm natural tones and close-up imagery that feel as soft as skin itself. The result is a distinctive identity that stands out in a beauty scene full of lookalikes.
CLIENT
Signature by Skincraft
YEAR
2024
DELIVERABLES
Branding
ROLE
Creative director & Designer
THE CHALLENGE
Launch a beauty salon with real character. Easier said than done, because most beauty brands look exactly the same. Meanwhile, women aged 40 to 60 struggle to find an expert who truly improves their skin and keeps it personal.
THE IDEA
Skin is supple and imperfect, so the brand is too. A logo built from pliable, skin-like shapes, warm natural tones, close-up shots of products and bodies, and a website that radiates warmth and calm.
THE RESULT
A brand that breaks away from the beauty lookalikes, and feels as warm and personal as the treatment itself.
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